News and Insights

By Arathi Sethumadhavan Undoubtedly, icons have obvious advantages. They can be visually appealing and an effective way to communicate with users They can replace the need to translate text to several languages when your users come from all parts of the globe They can convey an idea in a matter of seconds compared to elaborate text They can show the strength of your brand They can be more aesthetic appealing They can create a more engaging experience for users Though icons have several advantages, these have obvious disadvantages as well. First, there are very few icons that are comprehensible by people all over the world. Second, when misinterpreted, users can infer the information that is being relayed to them erroneously, impacting the user experience (e.g., a shopper misinterpreting the security of a shopping site) as well as have severe consequences in safety-critical domains (e. g., a patient misinterpreting an icon). So, is the adage “a picture worth a thousa

By Arathi Sethumadhavan The employees at Core Human Factors celebrated their Annual Holiday Party at a Philadelphia local restaurant with a New Orleans flavor called Bourbon Blue.  Great food and festive spirits abound, the fun culminated with a raffle drawing!