News and Insights

By: Latanya S. H. King, PsyD A quick internet search will yield a definition of psychology as the scientific study of mind and behavior. But unfortunately, many people also assume they know exactly what psychology is, and never look beyond the quick and surface level definition. There are so many aspects of psychology that impact every career field, but often the average person only thinks about therapy. Through this same lens, many college freshmen pursue an undergraduate degree in psychology with the goal of becoming a practicing psychologist that provides various types of clinical treatment. My journey was no different. After earning a Bachelor of Arts in Psychology, a Master of Arts in Counseling Psychology, a Doctorate in Clinical Psychology, and completing post-doctoral requirements, I had accomplished my goal and was working as a Clinical Psychologist and Professor of Psychology. I LOVE clinical psychology. My passion for studying people, their thinking, and their behaviors ...

By Jack Sharples This month, I marked my six month anniversary as a researcher at Core   Human Factors. I started at Core after finishing a Masters in Behavioral and Decision Sciences last summer and have been reflecting on the overlap between my graduate school experience and the work that we do at Core. A large component of my education and training was seeking to explain what drives human judgement, decision-making, and behavior. I continue this work at Core when exploring the root causes of use errors.   Intentions are an important component of understanding why people make certain decisions. Decision-making expert Jonathan Baron describes rational behavior as behavior that aligns with individual goals [1] . For example, if someone decides to jump out of a plane, they are behaving rationally if they acted in pursuit of a thrilling experience. For others (including me!), deciding to skydive would be highly irrational because we generally aim to avoid unnecessary risks and d...

  Core's Rebecca Moses and Kimberley Alexander will be leading a workshop about human factors at the injectable drug delivery conference in London this May. Becky and Kim are looking forward to sharing their insight and experience with applying human factors to the development of injectable combination products, as well as discussing topics such as training and memory decay, risk analyses, and instructions for use with workshop attendees. Learn more at www.injectable-drug-delivery.com.

  Nicole Stephenson: Well hello Bert, thanks for taking the time to talk with me today.   Bert the Manikin: No problem! Happy to chat. NS: First, can you tell me the difference between a manikin and a mannequin?   BM: Of course! Mannequins are mainly used as models for clothing in stores. A glamorous life! I’m a manikin — we are used in healthcare and research settings for educational purposes.   NS: I see. Two important but very different jobs. How do you help with healthcare training and education? BM: Well, people can use me and others like me in all kinds of ways: to learn CPR, to practice surgery, to learn anatomy, and more. I personally help with human factors testing at Core Human Factors. NS: What kinds of things do you do there? BM: I help with all kinds of products. Nurses, caregivers, and even laypeople use me to pretend they’re interacting with an actual person while testing out a new medical device. I get poked and prodded quite a bit, but I don’...

  Happy 10th Anniversary Core!  Core Human Factors Inc. celebrated it’s 10th anniversary with employees in-person and virtual on October 29th! We had a blast eating pizza, drinking drinks, carving pumpkins and enjoying all the sweets. Keep scrolling to see some pictures of our party!  What a fancy looking crew we have!  B-e-a-utiful Pumpkins!                                                                             Guess these costumes!  Special e-guests!  Happy 10th Anniversary CORE!  Who’s Woody hanging with these days?! 

   Welcome to Core, Ayline! Core is excited to add Ayline Mejia as a new recruiting team member. Keep reading to get to know Ayline a little bit better! What is one fun fact about yourself?  I love to travel so much! I have visited places like the UK, Puerto Rico, Italy, France and more! Next on my bucket list is Japan or Bali. What is your educational or professional background and how does it relate to your everyday job at Core (or might not relate but love to know more about you!)? I went to the University of Delaware before this where I had leadership roles that really helped me understand how to work with people and interact with different personalities which I feel like will help with recruiting and outreach here at Core.  What do you enjoy doing most outside of work?  I enjoy thrifting, finding new restaurants to try, astrology, and going out with my friends and family. What is the worst (or best?) design you have ever seen and why? (Does not have to be m...

  Core Summer Party 2021! Core had their summer party at Riddley Creek Park this year. This was our first in-person event since the start of the pandemic, needless to say, it was a blast! The event was filled with activities from water balloon toss contest, paper airplane contest, salsa dance lesson, corn hole, bocci ball, jenga and great conversations. Thank you everyone who could attend in-person or virtually! We look forward to our next company event! Keep scrolling to see some pictures of our fun filled time together! Sam teaching the group how to salsa! Dancing with partners! Preparing to fly paper airplanes! Take off! Jack S, Jim, Jack G and Emily playing bocci ball! Alicia and Nicole playing corn hole!        Games, mingling, eating and enjoying the outdoors! Fenris munching on some fiber!