Oversimplified: How Drug Injector Demonstrations on Television Can Create Dangerous Overconfidence

By Jack Sharples and Tyler Oates In today's media landscape, we're constantly exposed to bite-sized information about complex and unfamiliar topics, especially in the medical industry. Whether in popular medical dramas or pharmaceutical commercials, the oversimplification of medical device use raises critical questions about safety, particularly when it comes to autoinjector demonstrations in television advertisements. Consider the common scenario of a pharmaceutical advertisement showing a quick, simplified demonstration of an autoinjector. The process looks straightforward: choose a site, inject the medication, and you’re done. But is this abbreviated demonstration helping or harming the potential for correct device use? The concern lies in two psychological phenomena that affect how we process and internalize information. The anchoring effect is our tendency to rely heavily on the first piece of information we encounter about a topic. In the above scenario, when viewer...